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WORK / FICTIONAL CAMPAIGN

Vela Daily Ritual

Vela Daily Ritual

Skincare, in an unhurried moment.

Client

Vela

Format

Routine stories

Platforms

Instagram Reels · TikTok · YouTube Shorts

Year

2026

Vela Daily Ritual — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Vela Ritual Launch — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo After Hours — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Stock footage illustrates a fictional campaign. Related studies demonstrate format variations.

THE THINKING BEHIND THE FRAMES

Back to all work

The brief

Introduce a fictional beauty story through texture, movement, and the small details of everyday use. The aim is a consistent visual direction that can carry a series of vertical edits.

The direction

Pair a simple sequence of gestures with natural detail. The treatment is personal and considered, with enough structure to keep the story clear across short edits.

The deliverables

Sample scope: a 9:16 vertical film, alternative opening cuts, and final review files. Exact edit counts, revisions, and usage rights would be confirmed in a proposal.

MORE IN THIS FORMAT

Keep the story moving.

Keep the story moving.

Explore another fictional campaign with the same creative format.

Vela Ritual Launch — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Routine stories

Vela Ritual Launch

A quiet ritual. A closer look.

Fictional campaign · Stock footage

Halo After Hours — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Routine stories

Halo After Hours

The finishing touches of a daily ritual.

Fictional campaign · Stock footage

LET’S CREATE

Let’s shape your next beauty story.

Tell us what you’re launching, who you want to reach, and what you need to create.

Start a project

Compare plans

Muse Color Study — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Creator Edit — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

LET’S CREATE

Let’s shape your next beauty story.

Tell us what you’re launching, who you want to reach, and what you need to create.

Start a project

Compare plans

Muse Color Study — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Creator Edit — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

LET’S CREATE

Let’s shape your next beauty story.

Tell us what you’re launching, who you want to reach, and what you need to create.

Start a project

Compare plans

Muse Color Study — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Creator Edit — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

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