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WORK / FICTIONAL CAMPAIGN

Vela Hook Series

Vela Hook Series

An everyday gesture. A different opening.

Client

Vela

Format

Paid social edits

Platforms

Instagram Reels · TikTok · YouTube Shorts

Year

2026

Vela Hook Series — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Muse First Frame — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Evening Hook — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Stock footage illustrates a fictional campaign. Related studies demonstrate format variations.

THE THINKING BEHIND THE FRAMES

Back to all work

The brief

Introduce a fictional beauty story through texture, movement, and the small details of everyday use. The aim is a consistent visual direction that can carry a series of vertical edits.

The direction

Open the same story in different ways. Keep the product information consistent, then explore the first frame, pacing, and sequence as separate creative choices.

The deliverables

Sample scope: a 9:16 vertical film, alternative opening cuts, and final review files. Exact edit counts, revisions, and usage rights would be confirmed in a proposal.

MORE IN THIS FORMAT

Keep the story moving.

Keep the story moving.

Explore another fictional campaign with the same creative format.

Muse First Frame — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Paid social edits

Muse First Frame

A different first frame for the same story.

Fictional campaign · Stock footage

Halo Evening Hook — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Paid social edits

Halo Evening Hook

A small detail that opens the story.

Fictional campaign · Stock footage

LET’S CREATE

Let’s shape your next beauty story.

Tell us what you’re launching, who you want to reach, and what you need to create.

Start a project

Compare plans

Muse Color Study — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Creator Edit — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

LET’S CREATE

Let’s shape your next beauty story.

Tell us what you’re launching, who you want to reach, and what you need to create.

Start a project

Compare plans

Muse Color Study — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Creator Edit — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

LET’S CREATE

Let’s shape your next beauty story.

Tell us what you’re launching, who you want to reach, and what you need to create.

Start a project

Compare plans

Muse Color Study — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

Halo Creator Edit — stock demo
9:16

Stock footage for a fictional campaign. No spoken audio.

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