Share the reason

Tell the creator why the story matters and who it is for. A clear reason helps them choose the gestures, words, and setting that feel natural to their own point of view.

Name the boundaries

Separate required product facts and disclosures from optional visual suggestions. If a line needs to be exact, say so. If a moment is open to interpretation, make that freedom visible in the brief.

Review with the brief in mind

Use the agreed direction to guide feedback. Check accuracy and scope first, then discuss the creative choices in relation to the intended audience. Consolidated notes leave more space for a thoughtful revision.

Editorial demo by FRAMECUT. The studio, campaigns, and profiles shown in this template are fictional.